Your Brand’s DNA: a talk about how employer branding works from the inside out
Abstract for the programme
Length: 30 to 45 minutes
A strong employer brand grows from within. The talk shows how employer branding succeeds when employees understand their brand and carry it convincingly to the outside world, and what that means for image and appeal as an employer.
In the talk “Your Brand’s DNA”, Christian Dietz shows how a brand grows from within. Only when employees understand it and identify with it do they carry it convincingly to the outside world. From a neuromarketing perspective, he explains how identification and motivation arise and how they turn into employer branding that strengthens both image and appeal as an employer. An answer to the skills shortage that starts with your own people. The talk is aimed at everyone in a company, from apprentices to management.
how employees become credible corporate influencers,
why the skills shortage is a question of genuine employer appeal,
and how employees’ motivation can be built into the brand strategy.
Who is the talk on brands and employer branding for?
For everyone in a company. The talk suits staff events, staff meetings, kick-offs, anniversaries, strategy days and HR events. It is usually booked by management, HR or corporate communications, but it is meant to work for everyone.
Suits
Staff events
Staff meetings
Kick-offs
Anniversaries
Strategy days
HR events
Available as
Keynote
Talk
Seminar
Workshop
Slides
This is what the slides look like.
Every slide is a picture, often starring FRED. The brain remembers pictures more easily than bullet points. That’s the whole trick.
The mountain before the purchaseScarcity: only one leftStone-age brain: run first, think laterReward or feeling? What FRED is thinking on the beachThe wobbly rope bridgeBandwagon effect: everyone jumps on boardA picture carries more weight than any textLoss aversion: how much do I have to win before I’ll take the coin-toss bet?
“Whatever industry you work in, whatever your position in a company: Christian Dietz gets to the heart of neuromarketing and is genuinely valuable for EVERY listener.”
Nicole Sänger · Industrieplanung-NRW (omt.de, translated from German)
“I couldn’t look away – I love these visual slides.”
Kristin Siebert · Leap digital (omt.de, translated from German)
“Added value that stays in your head. Science explained with examples that stick.”
Ivonne Wolter · Zeltkinder (omt.de, translated from German)
“Every theory was anchored with concrete examples and real website cases. The frameworks presented can be applied straight away – I took a lot away.”
Denise König · Lime Technologies (omt.de, translated from German)
“At the OMT talk ‘Brands make money’ it became particularly clear to me how much brand consistency drives sales.”
Philipp Schinzler · GoYellow (omt.de, translated from German)
“A good speaker with a fluent delivery and a clear structure – the right mix of entertainment and facts.”
Jochen Gentner · webmittel (omt.de, translated from German)
Booking
Book Christian Dietz as a speaker on employer branding and brand identity
Looking for a speaker who doesn’t let employer branding end at the careers page and the recruitment campaign? I show your audience how a strong employer brand grows from within.
Drop me a short note about what you have in mind. I usually reply within 48 hours.
Brands often have a pretty nice shell: a strong design, a creative slogan, maybe even a logo that looks great on a presentation slide. Their real potential lies deeper. Christian Dietz thinks of a strong brand as a double helix: one strand works inwards and creates identification, the other carries this self-image outwards to customers and applicants. If one is missing, recruitment talks about a fantastic company culture while the workforce briefly looks up, puzzled, and asks which company is actually meant.
Why a neuromarketing expert talks about employer branding
A brand works in the head, for customers in front of the shelf just as for employees on a Monday morning. The agency owner brings this perspective to the employer brand. Motivation can’t be ordered, not even by an all-staff email with the subject line “Please be authentic from today”. And the fruit bowl, with all due respect to its vitamins, is a little out of its depth with this task.
Christian Dietz shows how companies involve their people in the brand strategy so that identification can grow. This creates credible corporate influencers who shape the image without coming across as walking billboards. It won’t cure the skills shortage overnight. But it provides good reasons why people want to work at that particular company, and stay.
FAQ
Frequently asked questions about the talk “Your Brand’s DNA”
Who is the talk for?
For everyone in a company, for example at staff meetings, kick-offs or staff events. It is usually booked by management or HR.
Why is a neuromarketing expert talking about employer branding?
Because an employer brand works in the head just like a product brand. Christian Dietz brings the perspective of more than 20 years of brand work.
Can Christian Dietz adapt the talk to our company?
Yes. He tailors examples and focus to your industry, company and occasion.
Is “Your Brand’s DNA” also available as a seminar or workshop?
Yes. In a seminar or workshop, teams work out their own brand DNA and develop ideas for involving employees more closely.
How long is the talk?
30 to 45 minutes, tailored to your programme.
Is the talk available in English?
Yes, in English or German.
How can I book the talk “Your Brand’s DNA”?
Via the form on this page or by phone on +49 221 29248 70. In a preliminary call we agree on length, focus and audience. After that you receive a written quote.
Questions about technical requirements, lead time and travel costs are answered on the enquiry page.
