Christian Dietz: from journalist to neuromarketing speaker
It all started with writing. Today Christian Dietz runs the agency NEUBLCK and, as a keynote speaker, explains what goes on in customers’ heads when they make decisions. With humour, his own pictures and FRED, the red brain wearing glasses.
It all started with writing. As a schoolboy, Christian Dietz, born in 1981, was already writing for the local newspaper Main-Echo. During his civilian service in Berchtesgaden National Park he guided groups of visitors through nature and helped with press work. Useful preparation for the speaker’s stage, even if mountains and golden eagles were still playing the lead roles back then.
This was followed by a degree in technical journalism at Bonn-Rhein-Sieg University of Applied Sciences in Sankt Augustin, a qualification in public relations and an MBA in Communication & Leadership from Quadriga University in Berlin. Preparing complex topics so that people enjoy listening has been the common thread of his career ever since. He doesn’t fit into a single pigeonhole. For neuromarketing, one would be a bit tight anyway.
More than 20 years of neuromarketing in agency life
His advertising and digital agency NEUBLCK has been in business for more than 20 years. With a team of around 20, the agency owner works for medium-sized companies, public institutions and clients from many B2B and B2C sectors. The focus: neuromarketing, meaning campaigns and concepts that get through to the brain and show up in sales. He passes this knowledge on in talks, seminars and workshops, and regularly runs the neuromarketing seminar at OMT.
He is also co-founder of several start-ups and sits on the advisory board of the company builder LABS.ruhr. For many years he was active in Round Table Düren and was responsible for ECHO, the nationwide members’ magazine. Today he is active in Old Tablers Germany and Rotary International.
Christian Dietz is a regular and welcome guest on various podcasts. Here is a selection (in German).
Guest on Mittelstand hautnah – straight talk for managing directors and business owners Host: Christian Rahn
Why trust works better than persuasion in sales – neuromarketing for SMEs
8 September 2026 · 31 minutes · in German
Why do people buy even though they are afraid of making the wrong decision? In conversation with Christian Rahn, Christian Dietz explains why trust achieves more in sales than pressure, and how medium-sized companies can build it with clear messages and genuine customer testimonials.
The video is loaded from YouTube when you press play.
Brands make money: strong brand communication as a sales driver
January 2026 · in German
Episode 295: Mario Jung talks to Christian Dietz about brain-friendly marketing and why many companies still align their communication with their own brand rather than with how the brain decides.
The video is loaded from YouTube when you press play.
Frequently asked questions about Christian Dietz as a speaker
Which talks does Christian Dietz offer?
For example “The Colourful Side of Power”, “Sabotage in Your Head”, “Neuromarketing for SMEs”, “Brands. Bring. Business.”, “The Neuro-Conversion Framework” and “Your Brand’s DNA”. These are examples, not a fixed list: Christian Dietz tailors the topic, content and focus to your event.
Does Christian Dietz also run seminars and workshops?
Yes. Every topic can be explored in more depth as a seminar or workshop, including in-house. He regularly runs the neuromarketing seminar at OMT.
Which audiences are his talks suitable for?
For marketing and sales teams as well as for management, staff and a general audience. No prior knowledge is needed.
Can Christian Dietz adapt a talk to our event?
Yes. He tailors examples and focus to your industry, audience and occasion.
Does Christian Dietz also give talks by video?
Yes, in principle. But in person is always better.
Where has Christian Dietz spoken before?
Among others at OMT, Campixx, Digital Bash and AFS+, and for many companies such as TRIONI and LABS.ruhr. In the OMT speaker portal he is rated 4.9 out of 5 stars.
Can I book Christian Dietz for a talk at a service club?
Yes. Christian Dietz is a Rotarian himself and knows evenings at service clubs from his own experience. For Rotary clubs, his talk “Neuromarketing: how advertising steers decisions” is also listed in the German Rotary speaker directory. Lions, Round Table, Old Tablers and other clubs can simply get in touch directly.
Who is FRED?
FRED is a red brain wearing glasses and Christian’s constant companion on stage. With him he explains how we make decisions.
How long does a talk last?
Usually 30 to 60 minutes, tailored to your programme.
Can I book Christian Dietz for keynotes in English?
Yes. All talks are available in English as well as German.
How can I book Christian Dietz as a speaker?
The quickest way is the enquiry form or a call on +49 221 29248 70. In a short preliminary call we discuss who will be in the audience and what should stick. After that you receive a written quote.
How much does it cost to book Christian Dietz as a speaker?
That depends on the format, length and occasion. After the preliminary call you receive a clear written quote.
Can I book Christian Dietz outside Germany?
Yes. Christian Dietz speaks in English and German, at events in Germany and abroad.
Can Christian Dietz be booked at short notice?
Ideally three months in advance. Short-notice dates often work out anyway, so just ask.
Questions about technical requirements, lead time and travel costs are answered on the enquiry page.
Booking
Book Christian Dietz as a speaker
Looking for a speaker who brings neuromarketing to the stage in a clear, entertaining and genuinely useful way? I tailor examples and focus to your audience and your occasion.
Drop me a short note about what you have in mind. I usually reply within 48 hours.
