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Talks by Christian Dietz compared: Which neuromarketing talk suits your audience?

There is something for every audience. Some of Christian Dietz’s talks work for an audience that has nothing to do with marketing. Others for a room full of online marketers. The overview shows who takes away what, how much prior knowledge is needed and whether inspiration or application comes first. Every talk is tailored to your event anyway.

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★★★★★4.9 / 5 from 48 reviews

35 on OMT: 4.9 (omt.de) · 13 seminars and talks: 4.94 (ProvenExpert profile of NEUBLCK)

Christian Dietz on stage at OMT 2026, facing a packed room with a full gallery

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Which talk fits?

TALK

The Colourful Side of Power

The tricks of the advertising industry

Christian Dietz opens up advertising’s box of tricks. He shows which tricks marketing uses to play on our feelings and steer what we buy, and uses insights from neuroscience to explain what happens in the brain. Entertaining, surprising and without wagging a finger.

Audience: For anyone who wants to see through advertising, at home and at work.

Length: 45 to 60 minutes

More about The Colourful Side of Power  Enquire about this talk
KEYNOTE

Sabotage in Your Head

How the brain sets traps for us

Why does our thinking keep falling into the same traps? And why do fake news and manipulation find it so easy to get in there? Drawing on neuroscience, Christian Dietz shows how advertising, politics and social media reach our subconscious – and how to become harder to steer.

Audience: For everyone, no prior knowledge needed.

Length: 30 to 45 minutes

More about “Sabotage in Your Head”  Enquire about this keynote
TALK

Neuromarketing for SMEs

What smaller firms can learn from the big players

First attention, then trust, then sales: this is the sales psychology the big players, from Amazon to Zalando, use to win customers. Christian Dietz presents the three biggest conversion killers that make trust collapse just before the purchase, and shows how small and medium-sized businesses can fix them with their own resources.

Audience: For managing directors, owners and marketing teams.

Length: 45 to 60 minutes

More about Neuromarketing for SMEs  Enquire about this talk
KEYNOTE

Brands. Bring. Business.

How SMEs build a strong brand

How does a medium-sized company with a modest budget build a brand that sticks in people’s minds and brings in revenue? Christian Dietz shows how visibility becomes recognition, and recognition becomes desire.

Audience: For everyone working in SMEs, for business conferences and strategy days.

Length: 30 to 60 minutes

More about “Brands. Bring. Business.”  Enquire about this keynote
TALK

The Neuro-Conversion Framework

The sales booster for more clicks and purchases

Christian Dietz shows how companies can get more out of their online marketing with neuromarketing. His framework works like a domino effect: it starts with an offer that lowers the risk for customers as far as possible. Further effects build on that until the first click turns into a purchase.

Audience: For marketing departments, agencies and marketing conferences.

Length: About 45 minutes

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TALK

Your Brand’s DNA

How employer branding works from the inside out

A brand grows from within. Only when employees understand it and identify with it do they carry it convincingly to the outside world. Christian Dietz shows how this creates employer branding that strengthens both image and appeal as an employer.

Audience: For everyone in a company.

Length: 30 to 45 minutes

More about Your Brand’s DNA  Enquire about this talk

In detail

All six talks side by side

All six are entertaining. The differences lie in the audience, the prior knowledge needed and whether inspiration or application comes first.

Swipe the table sideways to see all six talks.

Comparison of the six talks by format, content, audience, prior knowledge, perspective, tone, inspiration and application, occasion and workshop
FeatureTalkThe Colourful Side of PowerKeynoteSabotage in Your HeadTalkNeuromarketing for SMEsKeynoteBrands. Bring. Business.TalkThe Neuro-Conversion FrameworkTalkYour Brand’s DNA
Format · lengthTalk · 45–60 minKeynote · 30–45 minTalk · 45–60 minKeynote · 30–60 minTalk · about 45 minTalk · 30–45 min
What it’s aboutHow advertising wraps us round its fingerWhy our brain falls for thinking traps and fake newsAttention, trust, sales: the three biggest conversion killers and how SMEs fix themHow SMEs build a brand that brings in revenue on a small budgetHow the first click becomes a purchaseHow a brand grows from within
AudienceEveryone, at home and at workEveryone, general audienceManaging directors, owners, marketing, sales and e-commerce in SMEsEveryone in SMEs, especially owners and marketingMarketing departments, e-commerce teams, agenciesAll staff, from apprentices to management
Prior knowledgenone needednone neededsome practice helpsnone neededmarketing experiencenone needed
PerspectiveConsumer, with tips for companiesHuman being and media userCompany: salesCompany: brandCompany: online marketingCompany: employer
Tonetongue-in-cheekthought-provoking, with humourpractical, encouragingmotivatinganalytical, with witunifying
Inspiration / application80 % inspiration, 20 % application75 % inspiration, 25 % application50 % inspiration, 50 % application60 % inspiration, 40 % application35 % inspiration, 65 % application60 % inspiration, 40 % application
What sticksSeeing through advertising and advertising smarter yourselfPlacing messages more consciouslyFinding and closing your own drop-off pointsWhere your own brand stands (Brand Ladder) and what comes nextA chain from the first click to the purchase (domino principle)How employees stand up for the brand credibly
Good forCustomer event, company party, association evening, conferenceStaff event, leadership meeting, SME conference, educationSME conference, e-commerce event, sales meetingBusiness conference, marketing conference, strategy day, customer eventMarketing conference, e-commerce event, team dayWorks meeting, kick-off, anniversary, HR event
Deepened in a workshopPutting your own ads under the microscopeChecking headlines and posts, spotting thinking trapsExamining your own website or shop togetherPlacing your own brandApplying the framework to your own websiteWorking out your own brand DNA
LinksMore about the talkEnquireMore about the keynoteEnquireMore about the talkEnquireMore about the keynoteEnquireMore about the talkEnquireMore about the talkEnquire

The topics are also available as a seminar or workshop. Talk topics can often be combined, too.

Nothing that fits 100 %?

Then just ask. Christian Dietz also develops neuromarketing talks tailored precisely to your company, your industry and your audience.

By the way: the talks above are always adapted to the audience and/or your company as well.

Request a tailor-made talk How your talk comes together

FAQ

Frequently asked questions about choosing a talk

Which talk suits an audience with no marketing background?

“The Colourful Side of Power” and “Sabotage in Your Head” work for any audience. For your own staff, “Your Brand’s DNA” and “Brands. Bring. Business.” are a good fit. None of these four requires prior knowledge.

What is the difference between “Neuromarketing for SMEs” and “The Neuro-Conversion Framework”?

“Neuromarketing for SMEs” shows where customers drop out just before buying and what smaller firms can learn from the big players. The Neuro-Conversion Framework goes one step further: it shows marketing professionals how to build a continuous chain from the first click to the purchase.

Can talk topics be combined?

Often, yes. Which topics fit together and how long the whole thing will be is something we clarify in the initial call.

Are the topics also available as a seminar or workshop?

Yes, the topics are also available as a seminar or workshop. What participants actually do there is shown in the table above, in the row “Deepened in a workshop”.

Will the talk be adapted to our event?

Yes. Christian Dietz always tailors examples and focus to the audience, industry and occasion. And if none of the six topics fits, there is the tailor-made talk.

Questions about technical requirements, lead time and travel costs are answered on the enquiry page.

Christian Dietz giving his neuromarketing talk at OMT Summit, the audience in front of him, the slide “Reduce risks” on the screen

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Tell me briefly what it’s about

Occasion, audience, preferred date: that’s all it takes for the first step. I usually reply within 48 hours.

+49 221 29248 70
anfrage@christiandietz.net

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