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Keynote · Christian Dietz

Brands. Bring. Business. Keynote for SMEs: building a strong brand with neuromarketing

Abstract for the programme

Length: 30 to 60 minutes

A strong brand doesn’t need a big budget. In his keynote “Brands. Bring. Business.”, Christian Dietz shows how SMEs use neuromarketing to build a brand that sticks in people’s minds and turns visibility into revenue.

In his keynote “Brands. Bring. Business.”, Christian Dietz shows how small and medium-sized businesses with a modest budget can build a brand that creates recognition, sticks in people’s minds and brings in revenue. For him, branding starts in the brain: anyone who understands how people perceive brands can use their marketing in a more targeted way. The audience learns how visibility becomes recognition, and recognition becomes desire. For everyone working in SMEs, for business conferences and strategy days.

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★★★★★4.9 / 5 from 48 reviews

35 on OMT: 4.9 (omt.de) · 13 seminars and talks: 4.94 (provenexpert.com)

Neuromarketing talk at OMT Summit: a full room, Christian Dietz at the front next to the banner “Marketing that gets into the brain”

What the audience takes away from the keynote

Christian Dietz shows

  • how an offer becomes a brand people recognise,
  • how SMEs can use their closeness, personality and history as brand strengths,
  • which marketing measures work even on a small budget,
  • why staying power pays off,
  • and how recognition turns into desire and long-term revenue.

All the ideas are designed to fit the budget of a medium-sized company.

Who is the keynote on brands and marketing for?

For everyone working in small and medium-sized businesses, because a brand is carried by everyone. Business owners, managing directors and marketing managers take away the most. The keynote suits business conferences, SME days, customer events, strategy days and internal events. Episode 295 of the OMT podcast (in German), in which Christian Dietz talks about brands as a driver of sales, gives a foretaste.

Suits

  • Business conferences
  • SME days
  • Customer events
  • Strategy days
  • Internal events

Available as

  • Keynote
  • Talk
  • Seminar
  • Workshop

Slides

This is what the slides look like.

Every slide is a picture, often starring FRED. The brain remembers pictures more easily than bullet points. That’s the whole trick.

Low-poly illustration: FRED in sunglasses in front of a high mountain with a winding path
The mountain before the purchase
Low-poly illustration: Christian Dietz holding a gift with FRED, arrows saying “Just for you” and “Only 1 left”
Scarcity: only one left
Low-poly illustration: stone-age people fleeing from a sabre-toothed tiger
Stone-age brain: run first, think later
Low-poly illustration: FRED on a deckchair thinking about ice cream and money, Christian as the ice-cream seller
Reward or feeling? What FRED is thinking on the beach
Low-poly illustration: Christian Dietz on a rotten rope bridge with a sign saying “Help!”
The wobbly rope bridge
Low-poly illustration: people cheerfully jumping onto a decorated train
Bandwagon effect: everyone jumps on board
Low-poly illustration: Christian Dietz next to a pair of scales on which a picture outweighs a sheet of text
A picture carries more weight than any text
Low-poly illustration: coin-toss bet with FREDO notes, 133 against 100
Loss aversion: how much do I have to win before I’ll take the coin-toss bet?
“At the OMT talk ‘Brands make money’ it became particularly clear to me how much brand consistency drives sales.”
Philipp Schinzler · GoYellow (omt.de, translated from German)
“I couldn’t look away – I love these visual slides.”
Kristin Siebert · Leap digital (omt.de, translated from German)
“Added value that stays in your head. Science explained with examples that stick.”
Ivonne Wolter · Zeltkinder (omt.de, translated from German)
“Every theory was anchored with concrete examples and real website cases. The frameworks presented can be applied straight away – I took a lot away.”
Denise König · Lime Technologies (omt.de, translated from German)
“A good speaker with a fluent delivery and a clear structure – the right mix of entertainment and facts.”
Jochen Gentner · webmittel (omt.de, translated from German)
“Whatever industry you work in, whatever your position in a company: Christian Dietz gets to the heart of neuromarketing and is genuinely valuable for EVERY listener.”
Nicole Sänger · Industrieplanung-NRW (omt.de, translated from German)
Christian Dietz giving his neuromarketing talk at OMT Summit, the audience in front of him, the slide “Reduce risks” on the screen

Booking

Book Christian Dietz as a speaker on brand building and neuromarketing

Looking for a keynote speaker who shows how companies can develop a strong brand even on a small budget? I explain to your audience how brain-friendly marketing and consistent brand building turn visibility into revenue.

Drop me a short note about what you have in mind. I usually reply within 48 hours.

+49 221 29248 70
anfrage@christiandietz.net

How it works

  1. EnquirySimply fill in the form or give me a call.
  2. Preliminary callOn the phone we clarify: who will be in the audience? What should stick? And what else would you like?
  3. QuoteYou receive a written quote. If it suits you, you book me.

* Required fields. I only use your details to answer your enquiry. More in the privacy policy (German).

Low-poly illustration: three drink cans in red, green and blue without a logo

Big brand, small budget: so what?

Some brands stay in your head. Others stay in the basket. And the best manage both. You don’t need the budget of a global corporation for that. A clear brand strategy and the necessary consistency often achieve more than advertising with all the subtlety of a hi-vis vest.

SMEs hold different trump cards from corporations: closeness to their customers, a story of their own and real people to talk to. While corporations invest a lot of money to appear human, SMEs are usually already pretty close. They just need to talk about it more often. Christian Dietz has been a brand builder for more than 20 years and, with his agency, has developed brands for medium-sized companies and market leaders. He shows how companies make their strengths visible without nervously checking their bank balance at every campaign.

Low-poly illustration: a yellow stepladder in a meadow under a blue sky

From recognition to desire

Recognition alone doesn’t pay the bills. A brand becomes commercially valuable when people know it and want it. As a tool, Christian Dietz brings his Brand Ladder: five rungs from anchor of trust to badge of identity. It shows every company where its brand stands and which step is worth taking next.

If you’re hoping for a money machine that prints cash all by itself after three social media posts, you’ll need to find another keynote. If you’re prepared to stick with it, you build something that should never appear in a balance sheet as a cost item: a brand as capital.

To listen to (in German)

Christian Dietz as a guest on the OMT podcast

This very topic was the subject of an OMT podcast episode, to which Mario Jung invited Christian Dietz. The episode is in German.

Guest on OMT-Podcast
Host: Mario Jung

Brands make money: strong brand communication as a sales driver

January 2026 · in German

Episode 295: Mario Jung talks to Christian Dietz about brain-friendly marketing and why many companies still align their communication with their own brand rather than with how the brain decides.

The video is loaded from YouTube when you press play.

Also on: omt.deYouTube

FAQ

Frequently asked questions about the keynote “Brands. Bring. Business.”

Who is the keynote for?

For everyone working in SMEs, especially business owners, managing directors and marketing managers. Associations and larger companies also take away a lot.

What is the Brand Ladder?

The tool Christian Dietz uses in the talk to classify brands: five rungs from anchor of trust to badge of identity.

Can Christian Dietz adapt the keynote to our industry?

Yes. He tailors examples and focus to your industry, audience and occasion.

Is “Brands. Bring. Business.” also available as a seminar or workshop?

Yes. In a seminar or workshop, you place your own brand on the ladder together and develop concrete ideas for your future brand communication.

How long is the keynote?

30 to 60 minutes, tailored to your programme.

Is the keynote available in English?

Yes, in English or German.

How can I book the keynote “Brands. Bring. Business.”?

Via the form on this page or by phone on +49 221 29248 70. In a preliminary call we agree on length, focus and audience. After that you receive a written quote.

Questions about technical requirements, lead time and travel costs are answered on the enquiry page.

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