3.–4.
November 2026
Latest news
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Neuromarketing speaker Christian Dietz and his agency NEUBLCK win the Neuro Web Award 2026
What Christian Dietz explains on stage, his agency NEUBLCK puts into practice for its clients. Now it has won a prize for it: the website of the Consense Group from Düren has won the Neuro Web Award 2026. Out of more than 1,400 submitted projects, 177 received the award.
The Consense Group looks after company fleets, from recording damage to settling claims with the insurer. Anyone who lands on consense-group.de usually has a specific problem. An accident, say, and the damage needs to be reported. The site meets visitors right at that problem: the need is addressed at the very top, the damage report can be reached directly from several places, and menu and wording follow the users’ point of view.
The principle behind it is one Christian Dietz also explains in his talks: cognitive ease. FRED, the brain wearing glasses, wants to understand what is going on with as little effort as possible. Clear structures and words everyone knows help him. And they build trust.
Quotes (original wording, in German):
„Eine gute Website zwingt Menschen nicht dazu, erst die Struktur eines Unternehmens zu verstehen. Sie greift ihr Anliegen auf und führt sie möglichst direkt zur passenden Lösung. Genau darin liegt für uns gehirngerechtes Webdesign: Komplexität reduzieren, Sicherheit geben und Entscheidungen erleichtern.“
Christian Dietz, Geschäftsführer von NEUBLCK„Die Auszeichnung ist eine starke Anerkennung für die tolle Arbeit der Agentur. Wir freuen uns jeden Tag über unseren digitalen Auftritt, der zeigt, wie wirkungsvoll strategisches Denken, kreatives Design und Neuromarketing zusammenspielen können.“
Rainer Hansen, Gründer und Geschäftsführer der Consense GruppeThe Neuro Web Award is decided by a jury with many years of experience in neuromarketing and neuro web design. Among other things, it assesses how easily people find their way around a website and take in its content, and how deliberately the site uses psychological principles. How to apply this to your own website is what Christian Dietz shows in his talk “The Neuro-Conversion Framework”.
In the photo (from left): Alexander Sapegin (NEUBLCK, design), Christoph Reinartz (NEUBLCK, development), Lieven Griebeling (Consense Group), Christian Dietz (NEUBLCK) and Rainer Hansen (Consense Group). Photo: Luisa Reim / NEUBLCK
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Neuromarketing speaker Christian Dietz at the RTL AdAlliance SME Summit, in the “Who Wants to Be a Millionaire?” studio
On 4 November 2026, Christian Dietz takes the stage at the RTL AdAlliance SME Summit. From 13:15 to 13:45 he talks about “Neuromarketing. Wie Geschichten im Kopf entstehen” (how stories form in the mind; the talk is in German).
The summit runs for two days in Cologne and Hürth, with the motto “TV meets SMEs: video advertising effectiveness for the Mittelstand”. Day one is at RTL in Cologne. Day two takes place for the first time in the studio of “Wer wird Millionär?”, the German “Who Wants to Be a Millionaire?”, at EMG Germany in Hürth. That is where Christian speaks.
The contestant’s chair has already been warmed up by FRED. Will Christian need the audience lifeline? Unlikely. It is not the first time he has talked about stories in the mind.
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Neuromarketing speaker Christian Dietz is a Certified Neuro Web Expert
Since 1 October 2026, Christian Dietz has held the “Certified Neuro Web Expert” certificate from Neuro Webdesign. It can be verified online.
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OMT main stage: The 3 biggest conversion killers
On 25 September Christian Dietz took the main stage at OMT in Mainz. His talk: “The 3 biggest conversion killers: how the big players from Amazon to Zalando solve them and what mid-sized companies can learn from it” (held in German).
It covered why visitors do not buy in an online shop, what Amazon, Zalando and others do about it and how mid-sized companies can apply it in their own shop. 53 slides of neuromarketing, with FRED and a handcuff shop as an example.
Feedback from the audience (original wording, in German):
„Ein spannender Blick darauf, wie schnell wir Menschen mit Informationen überfordern können – und wie wichtig es ist, Kommunikation entsprechend anzupassen.“
Ellen M.„[Christian hat] einmal mehr gezeigt, dass Optimierung nicht nur aus Zahlen, Tests und technischen Stellschrauben besteht. Menschen bleiben Menschen. Auch im Online-Shop, ich habe mich da wiedererkannt.“
Beatrix Kluge„Auf jeden Fall zum Nachdenken angeregt. Die Präsentation war klasse, Fred 🧠 und natürlich der Handschellen-Shop. Da waren die Zuhörer selbst nachmittags noch aufmerksam.“
Astrid Unverricht -
Neuromarketing speaker Christian Dietz with two video talks on AFS+
Since 17 September 2026 two talks by Christian Dietz have been available as videos on AFS+, the platform of AFS Akademie (in German). Watch them whenever it suits you. Pausing and rewinding is expressly allowed.
“Marken machen Moneten” (37 minutes): why neuromarketers love strong brands, and so does our brain. A brand is more than a logo or a colour. It is a familiar feeling that keeps bringing customers back. The talk covers positioning, consistent communication across all channels and brain-friendly storytelling.
“Neuromarketing-Hacks für starke SEO-Texte” (35 minutes, “Neuromarketing hacks for strong SEO copy”): how words work unconsciously, which headlines earn clicks and which emotional codes increase time on page and conversions. With concrete instructions and examples, so that texts reach search engines and people alike.
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Neuromarketing speaker Christian Dietz on the Mittelstand hautnah podcast
Christian Rahn invited Christian Dietz onto his podcast “Mittelstand hautnah” (in German). The topic is neuromarketing in sales. FRED prefers to be lazy and saves energy wherever he can. That leads to the central question: how much thinking and risk can I take off my customer’s hands without pushing him?
Neuromarketing has answers. Maybe sales will soon need a name of its own for it: neuro-sales? Neuro-selling? What do you think?
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August 2026
Neuromarketing speaker Christian Dietz on the OMT main stage
Christian Dietz takes the main stage at OMT in Mainz: on 25 September at 3:20 pm, with the talk “The 3 biggest conversion killers: how the big players from Amazon to Zalando solve them and what mid-sized companies can learn from it” (talk held in German).
He takes the three killers apart and shows for each what the big players do differently. Plus how to apply it in your own shop on Monday morning, even if you sell pencil-sharpener knives or replacement ball bearings. Handcuffs for the weekend come on top, FRED comes in red.
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Neuromarketing speaker Christian Dietz on the OMT podcast with Mario Jung
In episode 295, “Marken machen Moneten” (in German), Mario Jung talks to Christian Dietz about brain-friendly marketing. And about why many companies still shape their communication around their own brand instead of around how the brain decides.
Events
Upcoming events (selection)
To the Summit
10.
November 2026
Neuromarketing seminar (in German)
11.–12.
March 2027
OMT Summit 2027
12.
April 2027
Marketing-Club Ruhr
Podcasts
Guest on podcasts
Christian Dietz is a regular and welcome guest on various podcasts. Here is a selection (in German).
Guest on Mittelstand hautnah – straight talk for managing directors and business owners
Host: Christian Rahn
Why trust works better than persuasion in sales – neuromarketing for SMEs
Why do people buy even though they are afraid of making the wrong decision? In conversation with Christian Rahn, Christian Dietz explains why trust achieves more in sales than pressure, and how medium-sized companies can build it with clear messages and genuine customer testimonials.
The video is loaded from YouTube when you press play.
Also on: Apple Podcastspodcast.deYouTube
Guest on OMT-Podcast
Host: Mario Jung
Brands make money: strong brand communication as a sales driver
Episode 295: Mario Jung talks to Christian Dietz about brain-friendly marketing and why many companies still align their communication with their own brand rather than with how the brain decides.
The video is loaded from YouTube when you press play.
Gallery
Packed rooms, captivating slides
Photos: Charline Iacono, Peter Krausgrill, Anna Pianka, Luisa Reim · Image credits (German)
Planning an event?
Then tell me about it. For questions you can reach me at anfrage@christiandietz.net.