Christian Dietz giving his neuromarketing keynote on the main stage at OMT 2026, a full room in front of him, the three conversion killers on the screen

Neuromarketing keynote at OMT 2026: view from the stage over Christian Dietz into the packed hall with its gallery

Keynote speaker Christian Dietz talking about neuromarketing at OMT 2026, wearing a T-shirt with FRED, the red low-poly brain

Book Christian Dietz: keynote speaker on neuromarketing

Name: OMT Summit 2027
Start: 2027-03-11
End: 2027-03-12
Location: Maritim Hotel Düsseldorf

Keynotes that stick in the mind.

Most talks are forgotten by lunchtime. Not these: talks, seminars and workshops on neuromarketing that your audience will still be talking about weeks later.

Book a talk

★★★★★4.9 / 5 from 48 reviews

35 on OMT: 4.9 (omt.de) · 13 seminars and talks: 4.94 (provenexpert.com)

“Brilliant teaching with an unforgettable dose of wit”

Markus Lorenz · datrycs (omt.de, translated from German)

“Christian got me right in the brain :-)”

Sandra Neumann-Rystow · Wi SOLAR (omt.de, translated from German)

“Entertaining, practical and gripping”

Denise König · Lime Technologies (omt.de, translated from German)

“I couldn’t look away – I love these visual slides.”

Kristin Siebert · Leap digital (omt.de, translated from German)

“His talks are always very vivid and go straight into your head.”

Jessica Kaldun · DERTOUR (omt.de, translated from German)

Seen on stages including:

Speaker on neuromarketing

To where buying decisions are made: the brain.

Christian Dietz with a microphone, pointing at the screen

Christian Dietz laughing as he opens his jacket to reveal the FRED T-shirt

Christian Dietz in front of the slide showing FRED on the beach

Christian Dietz takes his audience to where buying decisions are made and advertising sticks: the brain. As a keynote speaker on neuromarketing, he shows how insights from neuroscience make marketing, advertising and e-commerce more effective – and how a strong brand turns into more revenue.

He has run the agency NEUBLCK for more than 20 years. On stage he explains, with scientific grounding and plenty of humour, what goes on in customers’ heads. At OMT, participants rate him 4.9 out of 5 stars. Available as a keynote, talk, seminar or workshop.

Certified

The talks

Keynotes and talks about what happens in the head.

A selection. Christian Dietz always tailors the topic, content and focus to your event.

TALK

The Colourful Side of Power

The tricks of the advertising industry

Christian Dietz opens up advertising’s box of tricks. He shows which tricks marketing uses to play on our feelings and steer what we buy, and uses insights from neuroscience to explain what happens in the brain. Entertaining, surprising and without wagging a finger.

Audience: For anyone who wants to see through advertising, at home and at work.

Length: 45 to 60 minutes

More about The Colourful Side of Power Enquire about this talk

KEYNOTE

Sabotage in Your Head

How the brain sets traps for us

Why does our thinking keep falling into the same traps? And why do fake news and manipulation find it so easy to get in there? Drawing on neuroscience, Christian Dietz shows how advertising, politics and social media reach our subconscious – and how to become harder to steer.

Audience: For everyone, no prior knowledge needed.

Length: 30 to 45 minutes

More about “Sabotage in Your Head” Enquire about this keynote

TALK

Neuromarketing for SMEs

What smaller firms can learn from the big players

Which principles of sales psychology make the big players, from Amazon to Zalando, so successful? Christian Dietz presents the three biggest conversion killers – the moments when customers drop out just before buying – and shows how small and medium-sized businesses can fix them with their own resources.

Audience: For managing directors, owners and marketing teams.

Length: 45 to 60 minutes

More about Neuromarketing for SMEs Enquire about this talk

KEYNOTE

Brands. Bring. Business.

How SMEs build a strong brand

How does a medium-sized company with a modest budget build a brand that sticks in people’s minds and brings in revenue? Christian Dietz shows how visibility becomes recognition, and recognition becomes desire.

Audience: For everyone working in SMEs, for business conferences and strategy days.

Length: 30 to 60 minutes

More about “Brands. Bring. Business.” Enquire about this keynote

TALK

The Neuro-Conversion Framework

The sales booster for more clicks and purchases

Christian Dietz shows how companies can get more out of their online marketing with neuromarketing. His framework works like a domino effect: it starts with an offer that lowers the risk for customers as far as possible. Further effects build on that until the first click turns into a purchase.

Audience: For marketing departments, agencies and marketing conferences.

Length: About 45 minutes

More about the Neuro-Conversion Framework Enquire about this talk

TALK

Your Brand’s DNA

How employer branding works from the inside out

A brand grows from within. Only when employees understand it and identify with it do they carry it convincingly to the outside world. Christian Dietz shows how this creates employer branding that strengthens both image and appeal as an employer.

Audience: For everyone in a company.

Length: 30 to 45 minutes

More about Your Brand’s DNA Enquire about this talk

Nothing that fits 100 %?

Then just ask. Christian Dietz also develops neuromarketing talks tailored precisely to your company, your industry and your audience.

By the way: the talks above are always adapted to the audience and/or your company as well.

Request a tailor-made talk How your talk comes together →

On stage

What you and your audience can expect

For Christian Dietz, successful marketing starts between the ears. His talks are known for their distinctive visual language and wonderfully idiosyncratic edutainment. He deliberately lets the grey cells loose on the colourful world of advertising. Entertaining? Absolutely. But always with ideas that don’t simply leave your head once the talk is over.

Christian Dietz shows

why exciting advertising has to be smarter,
why successful e-commerce is always about psychology too,
why strong brands trigger more than a nice logo,
and how companies use neuromarketing to increase sales, even on a small budget.

Illustration: Christian Dietz on a big stage, behind him on the screen FRED in sunglasses on a deckchair, the audience in front

FRED – how the brain decides.

Almost always on stage with him: FRED, a red brain wearing glasses. Christian Dietz uses him to show how we make decisions.

Fast

Decided in milliseconds. Justified later.

Reward-driven

Only what pays off counts.

Emotional

Feeling comes before argument.

Do-nothing

The easiest option is to do nothing at all.

FRED, the red low-poly brain wearing NEUBLCK sunglasses

“FRED never takes the stage alone – in Christian he has the perfect companion!”

mARTin Hinterdorfer · e-dvertising (omt.de, translated from German)

Gallery

Packed rooms, captivating slides.

Christian Dietz laughing and gesturing in front of a blackboard slide at the Chamber of Crafts Aachen — Chamber of Crafts Aachen 2026

Christian Dietz with an RTL microphone on the podium at Digital Bash On Tour at RTL in Cologne — Digital Bash x RTL AdAlliance 2026

Christian Dietz with a microphone in front of the slide “Brands are beaten paths in the brain” — Neuromarketing · 2025

Neuromarketing talk at OMT 2025: a full room, a low-poly brain slide on both screens — Neuromarketing · OMT 2025

Christian Dietz at Campixx in front of the slide showing stone-age hunters attacked by a sabre-toothed cat, the audience in front — Campixx 2026

A full room at Campixx, Christian Dietz at the front in front of the closing slide — Campixx 2026

Neuromarketing talk at OMT Summit: a full room, Christian Dietz at the front next to the banner “Marketing that gets into the brain” — Neuromarketing · OMT Summit

Photos: Charline Iacono, Peter Krausgrill, Anna Pianka, Luisa Reim · Image credits (German)

This is what the slides look like.

Every slide is a picture, often starring FRED. The brain remembers pictures more easily than bullet points. That’s the whole trick.

Low-poly illustration: FRED in sunglasses in front of a high mountain with a winding path — The mountain before the purchase

Low-poly illustration: Christian Dietz holding a gift with FRED, arrows saying “Just for you” and “Only 1 left” — Scarcity: only one left

Low-poly illustration: stone-age people fleeing from a sabre-toothed tiger — Stone-age brain: run first, think later

Low-poly illustration: FRED on a deckchair thinking about ice cream and money, Christian as the ice-cream seller — Reward or feeling? What FRED is thinking on the beach

Low-poly illustration: Christian Dietz on a rotten rope bridge with a sign saying “Help!” — The wobbly rope bridge

Low-poly illustration: people cheerfully jumping onto a decorated train — Bandwagon effect: everyone jumps on board

Low-poly illustration: Christian Dietz next to a pair of scales on which a picture outweighs a sheet of text — A picture carries more weight than any text

Low-poly illustration: coin-toss bet with FREDO notes, 133 against 100 — Loss aversion: how much do I have to win before I’ll take the coin-toss bet?

Voices

What organisers and audiences say.

Christian Dietz has spoken on stages including OMT, Campixx, Digital Bash and AFS+, and was a guest on the OMT podcast (episode 295: “Marken machen Moneten”, in German). In the OMT speaker portal, participants rate him 4.9 out of 5 stars, with full marks for stage presence.

Portrait of Jörg Gudat — **Jörg Gudat**Managing Director, LABS.ruhr · translated from German

Portrait of Georg W. Mehring-Schlegel — **Georg W. Mehring-Schlegel**Managing Director, TRIONI · translated from German

Portrait of Mario Jung — **Mario Jung**Founder, OMT · translated from German

From the audience

Stage presence: 5.0 / 5 in the OMT speaker portal

4.94 / 5 from 13 seminar and talk reviews on ProvenExpert

“Christian got me right in the brain :-) You understood straight away what it was about and why it makes sense.”

Sandra Neumann-Rystow · Wi SOLAR (omt.de, translated from German)

“Christian Dietz explains the aspects of neuromarketing so vividly and entertainingly that you simply have to listen.”

Nicole Sänger · Industrieplanung-NRW (omt.de, translated from German)

“Ideal for anyone who wants to hear a refreshing talk on neuromarketing. Easy to digest and fun at the same time.”

Emeli Schmidt · digitalike (omt.de, translated from German)

“Scientific concepts are explained in a way that makes instant sense and sticks.”

Denise König · Lime Technologies (omt.de, translated from German)

“A very stimulating talk, great energy, lovely slides!”

Sarah Naumann · WEBneo (omt.de, translated from German)

“Christian Dietz presents marketing psychology in a way that makes its effect on decisions and brand loyalty immediately clear.”

Philipp Schinzler · GoYellow (omt.de, translated from German)

Christian Dietz laughing and pointing at the camera, behind him a wall full of colourful slides

About me

From journalist to neuromarketing speaker

It all started with writing: as a schoolboy for the local paper Main-Echo, later while studying technical journalism. Today Christian Dietz runs the agency NEUBLCK, which has been in business for more than 20 years, and explains on stage what goes on in customers’ heads. Making complex topics so clear that people enjoy listening: that thread runs through his whole career.

More about Christian Dietz

Occasions and formats

Booking a speaker: for whom, in which format?

Christian Dietz speaks at conferences, customer events, staff events and association meetings. Some talks are aimed at marketing professionals, others at a general audience with no prior knowledge. Every topic is available as a keynote or talk, and as a seminar or workshop for a deeper dive.

Keynotes and talks usually last 30 to 60 minutes.

Formats

Keynote
Talk
Seminar
Workshop

Occasions

Conferences
Customer events
Staff events
Association meetings

Events

Upcoming public events

November 2026

Neuromarketing seminar (in German)

Frankfurt am Main · 9 am to 5 pm · Organiser: OMT

To the seminar

11.–12.

March 2027

OMT Summit 2027

Maritim Hotel Düsseldorf · Organiser: OMT

To the Summit

FAQ

Frequently asked questions about booking

Which talks does Christian Dietz offer?

For example “The Colourful Side of Power”, “Sabotage in Your Head”, “Neuromarketing for SMEs”, “Brands. Bring. Business.”, “The Neuro-Conversion Framework” and “Your Brand’s DNA”. These are examples, not a fixed list: Christian Dietz tailors the topic, content and focus to your event.

Does Christian Dietz also run seminars and workshops?

Yes. Every topic can be explored in more depth as a seminar or workshop, including in-house. He regularly runs the neuromarketing seminar at OMT.

Which audiences are his talks suitable for?

For marketing and sales teams as well as for management, staff and a general audience. No prior knowledge is needed.

Can Christian Dietz adapt a talk to our event?

Yes. He tailors examples and focus to your industry, audience and occasion.

How can I book Christian Dietz as a speaker?

The quickest way is the enquiry form or a call on +49 221 29248 70. In a short preliminary call we discuss who will be in the audience and what should stick. After that you receive a written quote.

How much does it cost to book Christian Dietz as a speaker?

That depends on the format, length and occasion. After the preliminary call you receive a clear written quote.

Can I book Christian Dietz outside Germany?

Yes. Christian Dietz speaks in English and German, at events in Germany and abroad.

Can Christian Dietz be booked at short notice?

Ideally three months in advance. Short-notice dates often work out anyway, so just ask.

All questions about Christian Dietz