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Talk · Christian Dietz

Talk on neuromarketing for SMEs: what smaller firms can learn from the likes of Amazon and Zalando

Abstract for the programme

Length: 45 to 60 minutes

Big online retailers use sales psychology relentlessly. Christian Dietz explains the principles behind their success and how smaller firms can adopt them with neuromarketing. At the centre are the three biggest conversion killers.

In the talk “Neuromarketing for SMEs”, Christian Dietz shows which principles of sales psychology make the big online retailers so successful and how small and medium-sized businesses can use them with their own resources. At the centre are the three biggest conversion killers: the moments when customers drop out just before buying. The audience learns how the big players overcome these hurdles and which neuro hacks boost customer loyalty and e-commerce sales even on a small budget. For managing directors, owners, managers and marketing teams in SMEs.

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★★★★★4.9 / 5 from 48 reviews

35 on OMT: 4.9 (omt.de) · 13 seminars and talks: 4.94 (provenexpert.com)

Christian Dietz giving his neuromarketing keynote on the OMT main stage in 2026, the three biggest conversion killers on the screen

What the audience takes away from the talk

Christian Dietz shows

  • which principles of sales psychology make the big online retailers successful,
  • which three conversion killers drive customers away just before they buy, and how to fix them,
  • which neuro hacks increase willingness to buy and customer loyalty, even on a small budget,
  • how digitalisation is changing what customers need,
  • and how SMEs can use their own strengths to grow e-commerce sales.

There’s no copy-and-paste guide to Amazon. But there is a strategy that suits your own company.

Who is the talk on neuromarketing for SMEs for?

For managing directors, owners, managers and staff from marketing, sales and e-commerce in small and medium-sized businesses. The talk suits SME conferences, e-commerce events, marketing conferences, sales meetings and internal company events.

Suits

  • SME conferences
  • E-commerce events
  • Marketing conferences
  • Sales meetings
  • Internal company events

Available as

  • Keynote
  • Talk
  • Seminar
  • Workshop

Slides

This is what the slides look like.

Every slide is a picture, often starring FRED. The brain remembers pictures more easily than bullet points. That’s the whole trick.

Low-poly illustration: FRED in sunglasses in front of a high mountain with a winding path
The mountain before the purchase
Low-poly illustration: Christian Dietz holding a gift with FRED, arrows saying “Just for you” and “Only 1 left”
Scarcity: only one left
Low-poly illustration: stone-age people fleeing from a sabre-toothed tiger
Stone-age brain: run first, think later
Low-poly illustration: FRED on a deckchair thinking about ice cream and money, Christian as the ice-cream seller
Reward or feeling? What FRED is thinking on the beach
Low-poly illustration: Christian Dietz on a rotten rope bridge with a sign saying “Help!”
The wobbly rope bridge
Low-poly illustration: people cheerfully jumping onto a decorated train
Bandwagon effect: everyone jumps on board
Low-poly illustration: Christian Dietz next to a pair of scales on which a picture outweighs a sheet of text
A picture carries more weight than any text
Low-poly illustration: coin-toss bet with FREDO notes, 133 against 100
Loss aversion: how much do I have to win before I’ll take the coin-toss bet?
“Every theory was anchored with concrete examples and real website cases. The frameworks presented can be applied straight away – I took a lot away.”
Denise König · Lime Technologies (omt.de, translated from German)
“I couldn’t look away – I love these visual slides.”
Kristin Siebert · Leap digital (omt.de, translated from German)
“Added value that stays in your head. Science explained with examples that stick.”
Ivonne Wolter · Zeltkinder (omt.de, translated from German)
“At the OMT talk ‘Brands make money’ it became particularly clear to me how much brand consistency drives sales.”
Philipp Schinzler · GoYellow (omt.de, translated from German)
“A good speaker with a fluent delivery and a clear structure – the right mix of entertainment and facts.”
Jochen Gentner · webmittel (omt.de, translated from German)
“Whatever industry you work in, whatever your position in a company: Christian Dietz gets to the heart of neuromarketing and is genuinely valuable for EVERY listener.”
Nicole Sänger · Industrieplanung-NRW (omt.de, translated from German)
Christian Dietz giving his neuromarketing talk at OMT Summit, the audience in front of him, the slide “Reduce risks” on the screen

Booking

Book Christian Dietz as a speaker on neuromarketing for SMEs

Looking for a speaker who translates the success factors of big online retailers for smaller businesses? I show your audience how SMEs use neuromarketing and sales psychology to win and keep customers.

Drop me a short note about what you have in mind. I usually reply within 48 hours.

+49 221 29248 70
anfrage@christiandietz.net

How it works

  1. EnquirySimply fill in the form or give me a call.
  2. Preliminary callOn the phone we clarify: who will be in the audience? What should stick? And what else would you like?
  3. QuoteYou receive a written quote. If it suits you, you book me.

* Required fields. I only use your details to answer your enquiry. More in the privacy policy (German).

Low-poly illustration: a woman shopping online at her kitchen table

What smaller firms can learn from Amazon to Zalando

Some brands click straight into the brain. The big players know pretty well how to win attention, make decisions easier and get customers to come back. The basket rarely stays empty for long. And if it does, there’s probably already a parcel on the doorstep.

The psychological success factors behind this are not reserved for tech giants. Christian Dietz translates them into approaches that work without a billion-pound budget and without a warehouse where even the forklift has an algorithm. Building a mini Amazon would probably fail on the number of delivery vans alone.

Low-poly illustration: an empty shopping trolley in a deserted shopping arcade

The three biggest conversion killers

The heart of the talk is the three biggest conversion killers. Let’s just say this much: the brain finds everything too much very quickly. Christian Dietz shows how the online giants clear these hurdles out of the way and how medium-sized companies can do the same with their own resources. He presented the three killers as a keynote of their own on the OMT main stage in 2026.

Low-poly illustration: an old computer with floppy disks on a desk

How digitalisation is changing expectations

Anyone who orders on Amazon in seconds will judge the local specialist retailer’s online shop, or an engineering firm’s enquiry form, by the same standard. For smaller businesses that means: your website doesn’t have to be Amazon. But it mustn’t be more complicated than necessary. In his talk, Christian Dietz explains how neuromarketing makes this possible without the budgets of the big players.

FAQ

Frequently asked questions about the talk “Neuromarketing for SMEs”

Who is the talk for?

For managing directors, owners, managers and teams from marketing, sales and e-commerce in small and medium-sized businesses.

Is the talk only suitable for online retailers?

No. The ideas can be applied to any website, to sales and to customer communication, from craft businesses to mechanical engineering firms.

Is the talk related to the OMT keynote on conversion killers?

Yes. The three biggest conversion killers that Christian Dietz presented on the OMT main stage in 2026 are the heart of this talk. Here they are tailored to what small and medium-sized businesses can do.

Is “Neuromarketing for SMEs” also available as a seminar or workshop?

Yes. In a seminar or workshop, your own website, online shop or key selling points can be examined together.

How long is the talk?

45 to 60 minutes, tailored to your programme.

Is the talk available in English?

Yes, in English or German.

How can I book the talk “Neuromarketing for SMEs”?

Via the form on this page or by phone on +49 221 29248 70. In a preliminary call we agree on length, focus and audience. After that you receive a written quote.

Questions about technical requirements, lead time and travel costs are answered on the enquiry page.

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