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Talk · Christian Dietz

The Neuro-Conversion Framework: the talk for more clicks and purchases in online marketing

Abstract for the programme

Length: About 45 minutes

In the talk “The Neuro-Conversion Framework”, Christian Dietz shows how companies can get more out of their online marketing with neuromarketing. As in a domino effect, each step builds on the last, from a low-risk entry offer to the purchase.

In the talk “The Neuro-Conversion Framework”, Christian Dietz shows how companies can get more out of their online marketing with neuromarketing. His framework works like a domino effect: it starts with an offer that lowers the risk for customers as far as possible, such as a free trial. Further psychological effects build on that until the first click turns into a purchase. For marketing departments, advertising agencies and marketing conferences that want to optimise conversion, calls to action and user experience in a targeted way and achieve a measurable increase in sales.

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★★★★★4.9 / 5 from 48 reviews

35 on OMT: 4.9 (omt.de) · 13 seminars and talks: 4.94 (provenexpert.com)

Christian Dietz on stage in front of the slide “Try it free for 30 days”

What the audience takes away from the talk

Christian Dietz shows

  • how the domino principle turns a risk-free first step into a purchase,
  • how neuromarketing can be used to increase conversion,
  • why a call to action often falls flat despite being clearly visible,
  • how websites, web shops and forms can be designed in a more brain-friendly way,
  • and how online marketing achieves a measurable increase in sales.

The framework can be applied to any website and any shop, to newsletter sign-ups and app downloads just as much as to purchases.

Who is the talk on conversion optimisation for?

For marketing departments, e-commerce teams, advertising agencies and anyone who wants to get more out of their existing traffic. The talk suits marketing conferences, e-commerce events, sales meetings and internal company events.

Suits

  • Marketing conferences
  • E-commerce events
  • Sales meetings
  • Internal company events

Available as

  • Keynote
  • Talk
  • Seminar
  • Workshop

Slides

This is what the slides look like.

Every slide is a picture, often starring FRED. The brain remembers pictures more easily than bullet points. That’s the whole trick.

Low-poly illustration: FRED in sunglasses in front of a high mountain with a winding path
The mountain before the purchase
Low-poly illustration: Christian Dietz holding a gift with FRED, arrows saying “Just for you” and “Only 1 left”
Scarcity: only one left
Low-poly illustration: stone-age people fleeing from a sabre-toothed tiger
Stone-age brain: run first, think later
Low-poly illustration: FRED on a deckchair thinking about ice cream and money, Christian as the ice-cream seller
Reward or feeling? What FRED is thinking on the beach
Low-poly illustration: Christian Dietz on a rotten rope bridge with a sign saying “Help!”
The wobbly rope bridge
Low-poly illustration: people cheerfully jumping onto a decorated train
Bandwagon effect: everyone jumps on board
Low-poly illustration: Christian Dietz next to a pair of scales on which a picture outweighs a sheet of text
A picture carries more weight than any text
Low-poly illustration: coin-toss bet with FREDO notes, 133 against 100
Loss aversion: how much do I have to win before I’ll take the coin-toss bet?
“A good speaker with a fluent delivery and a clear structure – the right mix of entertainment and facts.”
Jochen Gentner · webmittel (omt.de, translated from German)
“I couldn’t look away – I love these visual slides.”
Kristin Siebert · Leap digital (omt.de, translated from German)
“Added value that stays in your head. Science explained with examples that stick.”
Ivonne Wolter · Zeltkinder (omt.de, translated from German)
“Every theory was anchored with concrete examples and real website cases. The frameworks presented can be applied straight away – I took a lot away.”
Denise König · Lime Technologies (omt.de, translated from German)
“At the OMT talk ‘Brands make money’ it became particularly clear to me how much brand consistency drives sales.”
Philipp Schinzler · GoYellow (omt.de, translated from German)
“Whatever industry you work in, whatever your position in a company: Christian Dietz gets to the heart of neuromarketing and is genuinely valuable for EVERY listener.”
Nicole Sänger · Industrieplanung-NRW (omt.de, translated from German)
Christian Dietz giving his neuromarketing talk at OMT Summit, the audience in front of him, the slide “Reduce risks” on the screen

Booking

Book Christian Dietz as a speaker on neuromarketing and conversion optimisation

Looking for a speaker who looks at conversion optimisation from more than just a data perspective? I show your audience what happens in customers’ heads between click and purchase, and how buying behaviour can be influenced in a targeted way.

Drop me a short note about what you have in mind. I usually reply within 48 hours.

+49 221 29248 70
anfrage@christiandietz.net

How it works

  1. EnquirySimply fill in the form or give me a call.
  2. Preliminary callOn the phone we clarify: who will be in the audience? What should stick? And what else would you like?
  3. QuoteYou receive a written quote. If it suits you, you book me.

* Required fields. I only use your details to answer your enquiry. More in the privacy policy (German).

Low-poly illustration: a sceptical man sitting with folded arms in front of a laptop full of pop-ups

When the traffic is there, but nobody buys

The funnel is in place, the ads are running, the traffic is there. It’s just that somewhere between the first click and the completed purchase, some of the customers seem to have taken a wrong turn. It happens. The crucial question is: why? Christian Dietz combines neuromarketing with data-driven online marketing and shows where the user experience tips over. The basket stays full, the form stays empty and the call to action remains remarkably unclicked.

Low-poly illustration: a stone staircase with a tick on every step

The domino principle

Christian Dietz developed the Neuro-Conversion Framework himself. The first domino is always the same: lower the risk for customers as far as possible. Once that domino falls, the next ones follow almost by themselves, until interest becomes a purchase.

Where customers drop out is covered in his talk “Neuromarketing for SMEs” with the three biggest conversion killers. The framework starts one step further and builds the chain that carries people over these hurdles. The goal is a customer relationship that lasts longer than the open browser tab. And the humour ensures that conversion optimisation on stage doesn’t sound like a spreadsheet.

FAQ

Frequently asked questions about the talk “The Neuro-Conversion Framework”

Who is the talk for?

For marketing departments, e-commerce teams and advertising agencies who want to improve websites, shops, landing pages or forms in a targeted way.

How does the talk differ from “Neuromarketing for SMEs”?

“Neuromarketing for SMEs” shows where customers drop out and what smaller firms can learn from the big online retailers. The Neuro-Conversion Framework goes one step further and shows marketing professionals how to build a continuous chain all the way to the purchase.

Can Christian Dietz adapt the talk to our industry?

Yes. He tailors examples and focus to your industry, audience and occasion.

Is the Neuro-Conversion Framework also available as a seminar or workshop?

Yes. In a seminar or workshop, the framework is applied to the participants’ own websites, shops or forms.

How long is the talk?

About 45 minutes, tailored to your programme.

Is the talk available in English?

Yes, in English or German.

How can I book the talk “The Neuro-Conversion Framework”?

Via the form on this page or by phone on +49 221 29248 70. In a preliminary call we agree on length, focus and audience. After that you receive a written quote.

Questions about technical requirements, lead time and travel costs are answered on the enquiry page.

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