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• Article: Sell more with neuromarketingPublished in “Die Wirtschaft”, the business magazine for Cologne and the region (issue 01.26). Why good products and a big marketing budget often aren’t enough for mid-sized companies. Plus five tips that make the decision easier for the brain.Article in German.PDF · 0.5 MBDownload
• The motive island: Balance, Stimulance, DominanceThree motives sit behind many buying decisions. Balance looks for security and trust. Stimulance wants something new. And Dominance wants to win, with status and success. The island shows where each motive lives. A reminder for your desk.Labels in German.JPG · 1920 × 1080 px · 0.7 MBDownload
• The coffee-fund experiment
  at homeAt Newcastle University, the picture above the coffee honesty box switched between a pair of eyes and some flowers. In the weeks with the eyes, people paid almost three times as much. This face brings the experiment home: put it by the household kitty or on the fridge door.JPG · 1920 × 1080 px · 0.3 MBDownload

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